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Toto Wolff Set to Sell Stake Valuing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell part of his shareholding in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – a record for an F1 team – after McLaren were valued at £3.5 billion in an adjustment to ownership structure in September.

The Austrian executive, who owns one-third of Mercedes F1, would sell a stake approximately 5%.

The 53-year-old will remain as team principal and CEO if the sale goes through.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes and chemicals giant Ineos Group, who both hold one-third of the company.

A Mercedes spokesperson stated: "We will be making no comment on the matter. The management structure of the team will remain unaltered, and all three partners are fully committed to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

The deal would represent a substantial rise in worth of Mercedes F1 after Ineos Group bought its stake for £208m in 2022.

The rise reflects the growth in valuations of F1 teams recently due to the increasing appeal of Formula 1 globally.

This trend was evident with the box-office performance of the Formula 1 film featuring Brad Pitt, which was released in summer 2023 and earned more than $630m (£458m) at cinemas worldwide.

The film represents Pitt's most successful movie and the highest-earning sports movie to date.

Present Performance

The Mercedes team are runner-up in the constructors' championship, behind McLaren, with three Grands Prix remaining in the current championship.

Their lead driver George Russell has secured victory in two of the 21 grands prix this year and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a record eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

BT
The writer

Bridget Taylor

A tech journalist with a passion for emerging gadgets and digital culture, sharing insights from the UK tech scene.

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