This past Thursday night, as rumors swirled concerning a shooting at Brown University, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and pointing viewers to her network’s 9pm newscast.
While the network is hardly a impeccable news source, her words rang true for numerous observers. It stands as one of the organizations where one can locate fact-based and mostly reliable reporting – particularly during fast-moving events like the one developing in the vicinity of a New Hampshire storage facility.
A Vulnerable State During a Business Tug-of-War
But the news network, now middle-aged, finds itself in a precarious situation as two massive media corporations battle over ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the future of CNN has turned into a high-risk game of business acquisition, instead of as a question of what helps the news-consuming public.
“Here is one more case of the deep structural problems with roots in decades of policy decisions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The debate about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a broader point.
“The narrative is crafted as a corporate drama with key players as the central actors, but there is scant discussion of the public interest,” Pickard said.
The Complicating Element: Donald Trump
The network's predicament is made more complex by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his main “fake news” adversary.
Recall the shouts of “CNN sucks!” at Trump's rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.
Trump now says that CNN needs new ownership. Many see this as a desire for ownership that will shield him from negative coverage and examination. That is part of why he appears to favor Paramount Skydance, which has made a aggressive takeover attempt.
He has grounds to prefer that suitor more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently appointed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.
A Possibility of Further Uncertainty
Significantly, if Netflix prevails, CNN and other cable outlets would first be separated into a standalone company. This might be a relief to many at the network, but it’s far from a secure position. That setup could set up CNN for a future sale. The cycle continues.
If you ask Timothy Wu, a lot of this is illegal, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should block both deals.
“Both acquisition attempts would be detrimental to the country, and both should be challenged by anti-trust authorities,” Wu stated.
The Fundamental Issue and a Path Forward
No matter the outcome with this particular battle, the bigger problem endures.
“Our current system is a profoundly anti-democratic system, but we shouldn’t give in to a sense of powerlessness,” Pickard noted. Regulatory choices – from the 1930s and 1940s – helped to create this overly commercial monster, and new policy decisions can fix it.
Is this likely in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Change is very unlikely now, but that doesn’t mean it will never happen.
Measures that strengthen independent news organizations, reinforce local journalism, finance public media, and prevent the concentration of media power in very few hands are within reach – they are necessary for a robust democracy.
In the world of media ownership, size does not equal quality. And news organizations like CNN cannot be pawns in the latest merger game.