Users will soon have a fresh option that enables them to cut down on the volume of AI-made videos appearing in their timelines. This step comes as the service revealed that it now features in excess of 1 billion AI-generated clips.
Testing and Rollout
The update is being tested over the following weeks before a global rollout. This shift comes amid a increase in AI-generated material, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that approximately one in 10 of the quickest rising content creators on a competing service primarily display AI-generated videos. A significant portion of this content is considered low-quality AI content, a label for inferior, mass-produced content that is typically nonsensical or bizarre.
“We know from our community that many people enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we want to give people the ability to see more or less of that, based on their own choices,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are currently over a billion videos on its service labeled as artificially created. Overall, over 100 mn pieces of content are added to the platform each day, making AI-generated material a limited percentage of its complete catalog.
User Control Features
Users will be able to decrease or raise the amount of AI content they view by using the “manage topic” setting in the platform and picking the AI content topic. Further subjects that currently be controlled under the tool encompass politics, style, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules oblige users to tag lifelike AI-generated content, and it bans malicious deepfakes of celebrities or crisis events. Any realistic AI video that is not labeled can be removed under its user guidelines.
Additionally, the service will from now on add an artificially created watermark to content produced via its own AI tools, or identified by an collaborative effort for identifying artificial media. This step is designed to deter users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The company is also establishing a $2 million educational fund for professionals and groups to develop educational content about using AI responsibly. This initiative will support charitable organizations focused on teaching computer science.
Moderation Strategy
TikTok has justified its safety measures, during controversy over plans to cut jobs for hundreds of review team members in the United Kingdom. It is planning to cut a significant number of roles in its user protection division in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.
A senior executive clarified that people-led review would remain essential, but AI can safeguard staff by removing the most graphic content before it is viewed by staff. TikTok reported a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to the use of its AI tools.
It is vital to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a lot of the machine support is making a difference operate efficiently.”
